London Concours and Apollo Capital Join Forces for 2024

The London Concours is delighted to welcome Apollo Capital as its Official Finance Partner. The partnership marks a significant collaboration between two entities dedicated to celebrating the pinnacle of automotive design and performance. The London Concours 2024 takes place from 4th-6th June 2024.

Apollo Capital is a leader in the financing of supercars and hypercars, operated by a team with decades of experience in funding high-value car manufacturers, with transactions totalling well over £1 billion. Its services cater to both private clients and businesses, offering a selection of car finance products, equity release, and re-financing, enabling enthusiasts and collectors alike to invest in the car passion. Apollo Capital’s expert understanding of the high-end car finance market aligns seamlessly with the ethos of the London Concours.

At the heart of the London Concours this year will be a collection of rare and beautiful privately owned cars, curated into features that celebrate different aspects of automotive culture. British Racing will highlight some of the most beautiful motorsport creations of Great Britain from the likes of Jaguar and McLaren, while The Legendary V12 pays homage to some of the greatest ever creations fitted with arguably the automotive world’s most emotive powertrain. One class is entirely dedicated to The Hypercars, the very latest innovations in automotive performance and design, this year sponsored by Apollo Capital. It’s creations exactly like these that Apollo specialises in, having recently secured funding for four very special Pagani hypercars worth more than £20m.

Apollo Capital’s knowledge of the luxury & supercar market makes it the perfect partner to present the London Concours’ live stage, which hosts insightful talks on automotive design, history, investment and more over the course of the three days. The Apollo Capital team will work with organisers to curate content for the live stage that appropriately celebrates the automotive world, including expert knowledge on car financing products, rates and terms.

Andy King, CEO of Apollo Capital, said: “At the heart of the London Concours is a dedication to showcasing the very best cars in the world, and sharing in the passion of the people that own them. With our new partnership, we can bring our expertise and service to an even broader audience, showcasing a business that is built on many of the same principles as this event.”

Andrew Evans, London Concours Director, said: “The London Concours doesn’t just feature a carefully curated list of cars at its heart, but a curated list of partners too. The team at Apollo Capital, with their unrivalled experience and genuine appreciation for our world, will be a valuable partner to our event. They will bring not only their business but also their insight and enthusiasm, to help build on one of the most respected collector car events in the world.”

Due to the popularity of the 2023 event’s Porsche RS day and Supercar day, which saw an additional 50 themed cars enter the HAC grounds, all three days for the 2024 event will feature an additional display. The first day will see the addition of 50 McLaren supercars, the second welcomes 50 Jaguar E-Type models and the final day remains Supercar Day, with a display of 50 of the latest supercars in association with Drivers Union.

Tickets are available only online from

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